Strategy is one of our core services here at Perfficiency. On a daily basis we get companies coming to us asking us to help them grow their business to increase revenues and profit. The first step in achieving this is to have a robust strategy. No matter how great you think your idea may be, you have to connect with your leadership’s vision and outcome objectives in order to make a success.

The other essential step on the process is delivering the strategy, you have to have a robust plan and tactics to successful implement a strategy.

We are able to help businesses improve across all of their functions in both designing a strategy and also implementing it.

We concentrate generally on 6 key strategy disciplines of corporate strategy, operational strategy, organisational strategy, marketing strategy, supply chain strategy and your digital strategy.

Corporate strategy is looking at how we can improve your business as a whole. This will involve looking at the macro an micro economics of the business. We will look at all of the internal and external influences on your organisation. Typical exercises to achieve and shape this involve market analysis, to understand what growth opportunites there are within the market you operate. We will look at analysing your key competitors, what do they do different and this will also involve analysis of their P&L and balance sheet. We will also look at other growth strategies and examine areas for continuous improvement to maintain competitive advantage over your competitors.

With Operational Strategy, we will work with you to examine and then improve how your business is set up to improve efficiency. Operational processes will be examined and where applicable we will advise on potential changes both short and long term. We will also look at the value chain within the organisation, making sure that each step from procurement, through production to sales and marketing are delivering value.

When reviewing and adapting your Organisational strategy we will be looking into how to get the best out of one of your key assets; your workforce. This process will involve looking at talent acquisition, development and retention. We will look at your organisational design and management structure to ensure you are getting the most out of your workforce.

No matter how great your products or services are, if your marketing is not up to scratch you will be missing out on sales. Perfficiency will examine your existing marketing and advise and help implement changes on your routes to market, your target audiences, how you take advantage of social media and also your digital marketing.

The Supply Chain is one of the key profit drivers within any organisation. Perfficiency can help you maximise value from your supply chain. We can achieve this through firstly reviewing the operation to understand if there are any logistical areas which can be improved on. We can calculate the cost to serve of your logistics and supply chain operations and conduct market reviews to understand if there are outsourcing opportunities or if their are other suppliers who can deliver better service or greater economic value to any existing suppliers.

Digital transformation and getting the most out of technology is at the forefront of current business thinking. Perfficiency will advise you on opportunities for automation, we will examine how the implementation of new systems and technology can also bring greater efficiency to your business

We are experts when it comes to data analysis. With the ever developing activities involving data analysis and getting the most out of it to unlock growth and profit opportunities we will help you get the most out of the information you possibly don’t even know you have.

In addition to the advantages that technology advancements can bring unfortunately so do the risks. We will work with you to ensure that your IT / Cyber Security is at the correct levels to make sure your business is Cyber Safe.

Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.

Sun Tsu - The Art of War, 512 BC
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